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It now only has two trading-card licensing deals with Topps and Upper Deck. NBA licensing chief Sal LaRocca expects sales to increase 15 percent in the next year. Also, LaRocca expects a significant overseas sales increase in the range of 18 to 25 percent. He attributes this to Adidas' superior overseas distribution compared to Reebok, the old lead-licensee...
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He attributes this to Adidas' superior overseas distribution compared to Reebok, the old lead-licensee. He points out that there are 300 million people that participate in organized basketball in China, the same number of people that actually live in the U.S. Finally, the expect unlicensed NBA branded activewear to increase as two years ago it only was available in 250 Wal-Mart stores and this year will reach 900 stores throughout the U...
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