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According to Richard Wargo, vice president of marketing and strategic initiatives for a unit of GE Capital Solutions, “A key challenge for management is to monitor customer relationships as rigorously as profits are scrutinized. Those relationships build the future†(Teresko, 2006). Within this and other business units GE emphasizes one question, “Would you recommend us to a friend?†According to Wargo, “The process gives us a market-focused view of our performance relative to the competitive alternatives the customer could choose...
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Those relationships build the future†(Teresko, 2006). Within this and other business units GE emphasizes one question, “Would you recommend us to a friend?†According to Wargo, “The process gives us a market-focused view of our performance relative to the competitive alternatives the customer could choose...
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