Buy custom Consumers' Attitudes toward Unsolicited Commercial E-mail
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Irritation Caused by Direct Marketing Communication-the third factor that can be influen-
tial on consumer attitudes towards advertising is the level of annoyance. For this study, the
construct of ad irritation is based on the definition proposed by Aaker and Bruzzone (1985):
the negative, impatient, and displeasing feeling of individual consumers caused by various
forms of advertising stimuli (Morimoto & Chang, 2006)...
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Although both direct mail and spam have
been a significant influential factor in recent direct marketing methods, there has not been very
many quantitative investigations that associate the influences of both direct mail and spam on
consumer attitudes in relation to direct marketing communication methods (Morimoto & Chang,
2006)...
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Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
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