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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
17 / 4722 |
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Assuming 90% of this workforce is below the age of 25 and earns Rs 10,000 a month on an average, the purchasing power of Indies is no less than Rs 2,200 crore annually.
The important thing is that this is basically 'pocket money'. Many Indies live at home, so rent and food is taken care of. 'Live for today, hope for tomorrow, splurge tonight' is their mantra - enter the new and potent consumer...
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'Live for today, hope for tomorrow, splurge tonight' is their mantra - enter the new and potent consumer.
Reebok is one company that's sitting up and taking notice. It is looking at the spending habits and disposable incomes of youth in BPO firms. "We are in the process of setting up an internal study to understand how to target these youth," said a company spokesperson...
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