Buy custom Consumer Response To Utilization Of Comparison Prices In Retail Advertisements
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
20 / 5445 |
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The seller promotes as “special price†in the advertisement in the belief that customers will purchase the item if they believe that the price is comparatively lower. This is termed as comparative or reference pricing. The paper aims to highlight the impact of such pricing on both online as well as the offline sales...
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Comparisons may be made with historical prices (e.g.: 'was/now'), reference prices (e.g.: '50% off manufacturer's suggested selling price') or with competitors' prices. The intention of presenting a comparator, in most cases, is to highlight potential savings to consumers and so influence their decision to buy...
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