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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
22 / 6016 |
Essay's paper body
Walaupun pada umumnya mahasiswa adalah influencer bukan decision maker, namun kami melihat mereka sebagai potential market yang dalam jangka waktu 3-5 tahun lagi akan menjadi decision maker.
Dalam penyeleksian rensponden, kami terlebih dahulu memberikan screening question kepada calon responden agar kami mendapat responden yang layak dalam artian tidak memberikan jawaban yang bias untuk FGD...
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FGD merupakan metode riset pemasaran yang menggali variable-variabel kualitatif (to find out what is in a consumer's mind).
FGD ini dilakukan melalui diskusi dengan 6 orang responden dan dipimpin oleh seorang moderator. FGD ini dilakukan secara terbuka dan mendalam sehingga responden bisa mengungkapkan pendapat-pendapat, tanggapan dan perasaan mereka...
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