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Objectives of the plan
The benefits of this reduction should be allocated to initiatives in Sales and Marketing. Though the main idea is to continue a solid growth and increase the sales and earnings per share, two out of the three objectives of the plan are directly linked to sales and marketing:
"Accelerate innovative marketing and new products, especially in high potential countries by reallocating and enhancing organizational resources...
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Objectives of the plan
The benefits of this reduction should be allocated to initiatives in Sales and Marketing. Though the main idea is to continue a solid growth and increase the sales and earnings per share, two out of the three objectives of the plan are directly linked to sales and marketing:
"Accelerate innovative marketing and new products, especially in high potential countries by reallocating and enhancing organizational resources...
Essay fragment
General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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