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Roger Enrico, the president and CEO of Pepsi-Cola wrote a letter to every major newspaper in the U. ... Coca-Cola is withdrawing their product from the marketplace, and is reformulating brand Coke to be more like Pepsi. ...
Best Regards,
Roger Enrico
President, CEO
Pepsi-Cola USA
Coca-Cola officials said, "The new formula will boost Cokes share by 1 percent...
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Best Regards,
Roger Enrico
President, CEO
Pepsi-Cola USA
Coca-Cola officials said, "The new formula will boost Cokes share by 1 percent. ... " Coca-Cola management had to decide: Do nothing or "buy the world a new Coke". ... Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in the Trust Company of Georgia bank vault in Atlanta, never to be used again"...
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General points of the essay
Coca Cola And Pepsi
Coca-Cola Versus Pepsi
Coca-Cola vs Pepsi
Coca-cola vs. Pepsi
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Cola Wars Continue: Coke and Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
Cola Wars
Marketing Mix Pepsi Vs Cola
Strategic Analysis Of Pepsi And Coca Cola
Swot - Pepsi And Coca Cola
The Cola Wars
History Of Pepsi-Cola
Pepsi-Cola Spain
Value Chain of Coca Cola and Pepsi
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