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Location decisions are of critical importance to all firms, when facilities do not have physical contact with customers such as through a call center or distribution center. The demand for the products or services can be assumed to be independent of locations (Dasci & Laporte, 2005). Knowing the general consumer base of its products, obtaining pertinent information on how many students attend a school or college, or the number of people visiting a mall on any given day, would help CoffeeTime decide the location for potential customers...
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Knowing the general consumer base of its products, obtaining pertinent information on how many students attend a school or college, or the number of people visiting a mall on any given day, would help CoffeeTime decide the location for potential customers. Determining competition, such as how many other coffee shops and restaurants are in a particular area, will also help in decisions for the location of CoffeeTime bars in specific areas...
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