Buy custom Coca Cola Vending Machines
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The advantage to this is that it makes the consumer think that he or she is getting a better value for their money. However, this will usually mean that Coke must raise vending machine prices across the board to be able to offer the special pricing while still receiving its higher margins.
Alternative 2 - Distribution
Another way to increase Coke's profit margin and sales in vending machines is to increase the number of vending machines...
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This will allow Coke to use its great distribution network to deliver the product more efficiently. Higher demand creates lower operating costs and therefore higher margins. The key disadvantage to this alternative is the risk of flooding the market. If there are Coke vending machines on every street corner, then the supply is definitely greater than the demand and no growth will occur...
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