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The two liter bottle was introduced in 1978, the same year the company also introduced plastic bottles.
Woodruff did have one dubious distinction, he raised the syrup prices for distributors. But he improved efficiency at every step of the manufacturing process. Woodruff also increased productivity by improving the sales department, emphasizing quality control, and beginning large-scale advertising and promotional campaigns...
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Woodruff made Coke available in every state of the Union through the soda fountain. For all of these achievements he earned the name, "The Boss".
In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunder. The Coca-Cola company stumbled onto the new formula in efforts to produce diet Coke...
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