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The partnership might cause more desertions from current customers than an increase from new customers. The Tri-Star alliance has to go hand in hand with other improvements to Classic Airlines program in order for current members to see the added value of staying loyal
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Classic Airlines senior management team is under extreme pressure to decrease cost and increase customer satisfaction and loyalty. A potential conflict between managerial self-interest and the ethical responsibility of managers to perform in an ethical way is an issue that can be faced within the company...
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