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The brand name is already established. Also, there is already a
large variety in the numerous western-style dining places in China, such as
McDonald’s, Pizza Hut, and Subway, and any new fast-food entrants would just
be presenting something very similar to what’s already there. While small
neighborhood restaurants generally have low barriers to entry, these are the
barriers to entry for similar restaurant businesses to enter the fast-food chain
market...
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While small
neighborhood restaurants generally have low barriers to entry, these are the
barriers to entry for similar restaurant businesses to enter the fast-food chain
market.
Substitutes and Complements
As mentioned above, there are a few major competitors in the fast-food industry
in China for KFC, namely McDonald’s, Pizza Hut, and Subway...
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