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ODI could go with a broad strategy that would allow them to go national within two to three years. This would entail targeting California in the first year and targeting two states with the next largest number of farms based on flock sizes in the next year, and the next two regions the subsequent year...
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So, the regions that should be targeted are: - South Atlantic, West South Central, West North Central, and East South Central. With the broad strategy all the farms in these states would be targeted irrespective of the flock sizes. Another reason why this aggressive broad strategy makes sense is because ODI has patent protection on the lens for 3 more years, therefore they need to be aggressive and set up a client base as soon as possible before the large agricultural firms with more resources steps in and takes the edge away...
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