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The animated ads succeeded in focusing people?¦s attention to the conversations. Somehow the removal of the real-world details present in the live actor?¦s face and retention of the actual background set, forced consumers move past what they were seeing and shifted their attention to the dialogue. The characters discussed about commissions, trades and plans for the future...
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The characters discussed about commissions, trades and plans for the future.
The second surprising choice was the new slogan, ?§Talk to Chuck?? ?V not Charles, but Chuck. Even though Mr. Charles Schwab was not present in the ads, the campaign was centred on him. The Schwab campaign carried the theme ?§Talk to Chuck?? which appeared as an eye catching graphic device in the form of a dialogue balloon as would be found in a cartoon strip...
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Charles Schwab - Talk to Chuck
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