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Andrea Jung's grand strategy to create a partnership with J.C. Penney and Sears is not optimal. In recent years both retailers have struggled financially to stay afloat in the competitive retail market. Although both retailers have garnered tenure customer perception of them is extremely low. Creating a retail presence within the stores would not significantly increase revenue for Avon...
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Andrea Jung's grand strategy to create a partnership with J.C. Penney and Sears is not optimal. In recent years both retailers have struggled financially to stay afloat in the competitive retail market. Although both retailers have garnered tenure customer perception of them is extremely low. Creating a retail presence within the stores would not significantly increase revenue for Avon...
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