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Customers who eat fast food for the most part are price conscious and have limited time. To this end, they want convenience, choices and quality food at an inexpensive price.
Moving to the top of the chart, I will discuss substitutes:
There are many substitutes against fast food chains; so again, this is a very strong force...
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The costs associated with market entry are very high. Brand loyalty for most consumers has already been established?quite possibly from childhood.
3. Is the fast food industry attractive?
The fast food industry is not attractive; the number reason being that consumers are becoming more health concerned so even though this is a saturated industry ?sales seem to be declining...
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General points of the essay
fast-food nation
Fast Food Case Study
Fast Food Wars
Fast Food!!
Industry Analysis on Fast Food
Price Makers And Price Takers
Fast Food Nation
fast food and obesity
fast food nation analysis
Fast Food Gone Bad
Fast Food is Shit
why fast food should be illegal
Fast Food vs. Home-made Food
Fast Food
The Influence Of Advertising And Marketing To Children’S Food Choices And Diet
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