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Reliance on FedEx or other shipper to make timely deliveries and effectively deliver based upon C & C's needs.
iv. No direct influence on the end product
v. Can't do local events such as weddings and funerals because they don't have an onsite presence
3. What is the value (quantitative number and the components of the value) of a C&C customer using their current direct marketing approach?
a...
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Components
i. Acquisition Costs = Cost of sending catalog / response rate
1. Catalog costs
a. Catalog production and mailing = $.32/catalog
b. Mailing list rental = $.08/name
c. Existing Customers = 100,000 customers sent one catalog per month which provided 60,000 orders for the year. Total catalogs sent to existing customers were 1...
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