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These coffees are positioned as the standard coffee drinks for the average spending youth served hot.
CCD also offers drinks such as the Kaapi Nirvana, Tropical Iceberg, Cafe Frappe and Devil’s own which constitute the cold coffee offerings.
Non-coffee drinks such as granitas and sodas are positioned as drinks for the people who do not prefer the standard coffee offerings...
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The Coffees and other items have costs ranging from around Rs. 33 (for a Cappuccino) to a high of around Rs. 120. This range of prices ensures that it is affordable even to the average college going youth who is just there for the experience and ambience and not to satisfy his palate.
Pricing strategies have been formulated very shrewdly with all the extra toppings coming at a cost of approximately Rs 20-30 for each add-on...
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