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Marketing and new product executives have recently introduced a plan to enter a market that has been thus far monopolized by Starbucks Coffee for the past 10 years. Starbucks is in the same business as CoffeeTime but with some small differences in products and services.
Starbucks is the only significant coffee bar chain in the market and would be CoffeeTime's only competitor...
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Marketing and new product executives have recently introduced a plan to enter a market that has been thus far monopolized by Starbucks Coffee for the past 10 years. Starbucks is in the same business as CoffeeTime but with some small differences in products and services.
Starbucks is the only significant coffee bar chain in the market and would be CoffeeTime's only competitor...
Essay fragment
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New Product Introduced
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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