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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
11 / 2986 |
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While separately both Hardy and BRL had operated in dramatically different markets, Hardy specialized in the premium quality wine segment and BRL fortified bulk wine segment. Together they had the capability and the resources to create a global brand.
Advances in wine making know-how, climate, changes in consumer demand and preferences, vineyard location became significant factors in product quality and brand identity...
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Vineyards were no longer mere commodities; they became strategic assets and BRL Hardy had enormous advantage in this regard. Through BRL, the company had access to a large volume and supply of produce, 50,000 tonnes of grapes, the second largest crush in Australia. Additionally, with most of wineries of Hardy and BRL located in the South Australian region, they could take advantage of the natural benefits of phylloxera free environment and a Mediterranean climate, essential for getting a good harvest...
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General points of the essay
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