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He is assisted by the senior management, most of whom have more than nine years of experience in the food and beverage or retail industries.
Weaknesses
Pricing
Breadtalk's products are priced higher than the products of other bakeries, which might deter budget conscious consumers from purchasing Breadtalk's products, especially since bread is a commodity...
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Therefore, Breadtalk's products can be sold anywhere in the world. There is a high potential for global growth since there is a constant consumer demand for bread. There is a great opportunity for Breadtalk to expand its business internationally.
Other Markets
BreadTalk has forged partnerships currently in Indonesia, China (Shanghai, Beijing, Shenzhen, Hang Zhou, Chengdu and Chongqing), Malaysia, the Philippines, Taiwan ROC and the Middle East (Kuwait, Saudi Arabia, Qatar, Bahrain, Oman and UAE), India and Hong Kong...
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