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The aim was to have a brand that ranked among the world’s greats by 1991. What was wanted was a brand that reflected the passions of the company and delivered extraordinary value to the business. Vodafone’s journey to this point is by no means complete, but many important foundations have been laid...
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Vodafone’s journey to this point is by no means complete, but many important foundations have been laid.
Vodafone’s global brand building journey started only in 2001. In the seven year period since then, it has passed through several phases. 2001-2002 saw the “How are you?†campaign launch, while the period from 2003-2005 belonged to “Vodafone Live!â€...
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