Buy custom Borders Express Advertising Strategy
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
10 / 2787 |
Essay's paper body
They provide an environment where one can relax and enjoy a good book. Borders is the only U.S. book retailer to have gone global, with locations in countries such as Singapore, Australia, the U.K., and Puerto Rico. Waldenbooks is a subdivision of Borders which has 700 stores located in malls all across America in every single state...
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The new store, which is to be called Borders Express, is more of an in-and-out, yet still upscale, book buying experience. The stores will replace the current Waldenbooks in their in-mall locations.
The stores will have the same feel as the bigger, more upscale Borders counterpart but without as many frills...
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