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Oleh karena alasan untuk berekspansi dengan membangun francise dan pertumbuhan merek BMW, maka menurut saya ada perlunya merambah Amerika sebagai suatu strategi merubah positioning BMW untuk memasuki dunia perusahaan berskala global dan meningkatkan jumlah penjualan BMW di Amerika. Adapun langkah positioning BMW sbb:
> Memosisikan Z3 kepada budaya, hati, dan benak masyarakat Amerika...
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Adapun langkah positioning BMW sbb:
> Memosisikan Z3 kepada budaya, hati, dan benak masyarakat Amerika. Imej BMW menjadi universal (made in BMW).
> Untuk dapat meningkatkan penjualan lebih baik, positioning brand dari "yuppi status symbol" bergeser menjadi "ultimate driving machine" yang berorientasi pada kualitas...
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