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Europe - Companies - 05 Oct 2007
BMW has declared its intention to become the world's leading premium carmaker by 2020. The German manufacturer recently unveiled its strategy for growth, putting a clear focus on cost-efficiency, profitability and the development of the group's product range. Unlike other European carmakers bidding to become market leaders via the mass market, BMW will seek to surge past rivals such as Mercedes and Lexus to lead a segment it expects to grow by around 40% over a 14-year period...
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Europe - Companies - 05 Oct 2007
BMW has declared its intention to become the world's leading premium carmaker by 2020. The German manufacturer recently unveiled its strategy for growth, putting a clear focus on cost-efficiency, profitability and the development of the group's product range. Unlike other European carmakers bidding to become market leaders via the mass market, BMW will seek to surge past rivals such as Mercedes and Lexus to lead a segment it expects to grow by around 40% over a 14-year period...
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