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This is evident through looking at industry leaders from the 70's and 80's such as Atari, Ponds and National Semiconductor which slowly faded into obscurity. Instead of looking at the company or industry, the authors focus on the strategic move which allow companies to deliver products and services which capture a new market space and create a major increase in demand...
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The horizontal axis of a strategy canvas lists all the factors on which the industry currently competes on. The vertical axis shows the offering level that the consumer receives across each competing factor. A line is plotted along the strategy canvas which sums up the benefits offered on average by the competition...
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Book review of the book "Nemesis" by Agatha Christe
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