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By comparison Makita, the segment leader, held a 50%, Milwaukee held a 10%, Ryobi 9%, Skil and Craftsmen 5% and Porter-Cable and Bosch a 3% each. Craftsmen were manufactured in part by B&D and marketed by Sears
Makita had staked out leadership positions in just about all products and distribution types within the Professional-Tradesmen segment since in entry into the market in 1978...
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In the two largest distribution outlets, as defined by percent of sales, Makita held a 55% and 45% share while B&D was less than 10%. In the Membership Clubs outlet Matika held an 85% share while B&D held a 0%.
The typical tradesmen working in residential construction had about $3,000 invested in 10 or so tools of his/her trade...
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