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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 841 |
Essay's paper body
The production of dolls with different skin tones as well as themed outfits. Special edition series of Barbie.)
- It adds new models and flanker products (introduction of other dolls like Ken, Midge, Skipper, and other doll friends; CD-ROM of clothing patterns with printable cloth; Barbie fashion designer; Barbie story maker; Barbie Print'n Play)
- Enters new market segments / Market Modification (Older girls started to collect and display their dolls...
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Serious doll collectors started to reveal themselves in the market )
- Increase in distribution coverage and enters new distribution channels (Magazines, Books, Worldwide coverage of Barbie dolls through retailers; Internet selling/shopping and advertising; Interaction with other products like NASCAR)
- Product-preference advertising (Fashion show launchings, Having a portion of Time Square in new York named Barbie Boulevard, Barbies put in time capsules for the Bicentennial celebration as the favorite doll of the century)
"Since the beginning Mattel invested in designing and redesigning Barbie based on changing role models...
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