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To reduce these risks the I&D experiment was limited to 20 branches of the bank in Atlanta. The experiments were to be studied here and various aspects of meeting and exceeding customer expectations to be dealt with.
The difficult questions to be answered included budgeting and execution. To chose and execute ideas better a formal evaluation for products and service innovations was put in place...
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To chose and execute ideas better a formal evaluation for products and service innovations was put in place. The test centers were located in richer localities were customers were comfortable with the new dash of technology. Concepts like categorizing branches into three types ? ?Express Centers', where transactions could be carried out quickly; ?Financial Centers', with a wide range of services and access to sophisticated technology and ?Traditional Centers', with conventional banking functions enhanced with test processes and technology...
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