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La perspectiva financiera se dirige a la pregunta de como ven accionista la firma y que objetivos financieros son deseados de la perspectiva del accionista. Los objetivos especificos dependen de la etapa de companias en el ciclo de mundo de los negocios. Por ejemplo, en la etapa de crecimiento, el objetivo es el crecimiento...
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En la etapa sostendre, el objetivo es la rentabilidad. En la etapa de cosecha, el objetivo es el flujo de fondos y la reduccion de exigencias de capital.
Perspectiva del Cliente
Para lograr el desempeno financiero que una empresa desea, es fundamental que posea clientes leales y satisfechos, con ese objetivo en esta perspectiva se miden las relaciones con los clientes y las expectativas que los mismos tienen sobre los negocios...
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