Buy custom B2B vs. B2C Marketing
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The business buyer is sophisticated, understands the product or services, and wants or needs to buy the products or services to help their company stay profitable, competitive, and successful. Therefore, the marketing must be more complex and requires research to ensure the necessary information is delivered to the buyer...
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The B2C buyer is usually looking for the best price and will research the competition prior to shopping. Another factor that comes in to play is if the buyer trusts the retail outlet. Many customers will buy from a trusted source. In that respect, B2C marketing needs to convince the person to buy and build trust and loyalty with their customers...
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