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Companies that produce these products are aware of this and want to make customers feel like they have to have one to be a part of the in-crowd. Much of today's marketing techniques play on the customer's feelings by making them believe that if they purchase a certain product they will feel better, look better, or even have more confidence...
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Sending the message that the product will address a specific need or problem will get the attention of those that are looking for the next solution. Along with this message companies want to make others feel that their products are the safest and most well-known, or most used brand.
B2B Marketing
In B2B marketing a company attempts to target a prospect that has a specific set of problems or needs that relate to the business he or she may work for...
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