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For example, recency/frequency/value of past sales is one way of segmenting a data list that can be applied to both B2B and B2C data.
However, beyond this the B2C data can be cut in a myriad of ways to provide the marketing manager with an almost infinite number of ways to ?slice the cake' and find common attributes, behaviours and values between markets to build better quality direct marketing campaigns...
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In doing this, it gives a business the upper hand in the market. Businesses have to do whatever it takes to gain the upper hand.
"Some companies serve both the B2B and the B2C side of the coin. For example large office supply outlets have online service for both the consumer as well as the corporate buyer...
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Assessing the benefits of replicated empirical data in a marketing context.
data homework
Secondary data & marketing research insight: "The case of Innocent Drinks".
Hbl Data
Data
Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases.
The statement of financial performance is based on data relating to past transactions and events. Hence the statement of financial performance is of no use to an investor’s decision making process.
L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data
Accuracy of Data, Data Ouytput
Data Architectures
Data Communications
Data Compression
Data Environments
Data Imput
Data Warehousing
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