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Source: D. Murphy, Vista Consulting (2008)
The B2B relationships traditionally work with other vendors to maximize profitability with the products that they are interested in purchasing, and the marketing materials must be created with this in mind. “The business buyer is sophisticated, understands your product or service better than you do, and wants or needs to buy products or services to help their company stay profitable, competitive, and successful†(Murphy, 2008, ¶9)...
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Source: D. Murphy, Vista Consulting (2008)
The B2B relationships traditionally work with other vendors to maximize profitability with the products that they are interested in purchasing, and the marketing materials must be created with this in mind. “The business buyer is sophisticated, understands your product or service better than you do, and wants or needs to buy products or services to help their company stay profitable, competitive, and successful†(Murphy, 2008, ¶9)...
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