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Miscellaneous
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| Number of pages / Number of words: |
10 / 2665 |
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It did not become the Snapple Beverage Corporation until 1992, when Snapple Holding merged into its subsidiary in preparation for public stock offering. The offering was an immediate hit, as the four million shares were snapped up, and the company's stock price was driven to $33. These results were reinforced at the end of the year, when the company posted annual revenues for 1992 of $231...
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These results were reinforced at the end of the year, when the company posted annual revenues for 1992 of $231.9 million, more than double the previous year's tally. The company finished 1993 with sales up 119 percent from the previous year, as the company moved 55.6 million cases of beverage. This marked the third year in a row in which sales of Snapple drinks had more than doubled...
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Arizona Iced Tea Creative Strategy
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