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To further augment our product, we will be placing greater emphasis on our after-sales service to reduce cognitive dissonance. This will encompass a toll-free customer hotline service as well as an extended warranty.
Marketing Plan for Plumbers
With plumbers affecting 73% of decisions for mixer showers (Exhibit 4) and 54% of the installations done by independent plumbers, we feel that plumbers are our best avenue for targeting standard consumers...
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We will promote Waterfall to plumbers as it fulfils the standard consumer's requirement of price sensitivity and performance. However, with regards the plumbers, there are certain mentalities we have to expel. Firstly, plumbers fear unfamiliar products as they present unknown performance problems, and a bungled installation means that they have to bear the cost of after-sales service and parts...
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Aqualisa Quartz
Aqualisa Quartz: Simply A Better Shower Case Executive Summary
Aqualisa Quartz: Simply A Better Shower
Aqualisa Quartz: Simply a Better Show
Explain what is meant by the term “financial stability” and discuss the underlying trends that have prompted policymakers to give greater emphasis to financial stability as an economic objective.
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Aqualisa and Quartz
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Cognitive Dissonance Theory
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