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The first was the actual handling of the crisis at hand and how to stop the chance of other people being hurt. The second phase was the comeback of both J&J and Tylenol, and what could be done to save their reputation and professionalism.
The first phase of Johnson & Johnson’s public relations campaign was launched immediately following the discovery that Extra-Strength Tylenol was killing people in Chicago...
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The top management at J&J designed a plan that put customer safety first before worrying about their company’s profits and financial concerns. J&J hired a team of public relations personnel to alert consumers across the nation immediately, via the media, to refrain from consuming any Tylenol product...
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