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To increase their profits, their sale of assets placed emphasis on selling for strategic reasons rather than primarily to increase liquidity. The inherent flaw of a completely organic structure and its representative culture is that whilst growth and innovation is encouraged, the company will come to a plateau which will only be surmounted by a change to a more mechanistic structure...
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A mechanistic structure is better suited for cost minimization (Burns, 1961), which was their main concern. Though tighter control and increased centralization, the company would utilize its employee base more efficiently. This new “imitation strategy†would mix the successful elements of their former organic structure with the key elements of the mechanistic model (Carter, 2006), thereby exhibiting tighter controls over current activities whilst maintaining looser parameters for new undertakings to encourage innovation...
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