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As a result, the advertising message can be controlled, the location of the message and its frequency are all predetermined. Organizations can make the message as blatantly persuasive, colorful and dramatic as they wish. In contrast, because you do not pay the media to run publicity, there is no control over the space, time or content of the message, as in advertising...
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As a result, the advertising message can be controlled, the location of the message and its frequency are all predetermined. Organizations can make the message as blatantly persuasive, colorful and dramatic as they wish. In contrast, because you do not pay the media to run publicity, there is no control over the space, time or content of the message, as in advertising...
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