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I call it "Bringing back memories!" When you get people to remember positive things they have seen, or a commercial that depicts some product in an unforgettable manner, your ad campaign was successful and sales will increase.
Addidas' value Proposition satisfies functional, emotional, and self-expressive benefits...
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Functional because the consumer is purchasing a reliable shoe that has a positive and long-lasting reputation. Emotional benefits because the shoe gives the consumer a sense of being healthy, quicker and more agile, active, and knowing that the shoe they are wearing was just worn by a winner. The self-expressive benefit is simply the fact that when you step on the court with your T-Mac's on, your opponent knows you mean business...
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How People Remember Events
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