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She
stares vacantly and helplessly into the camera. Again, women see these images as
attractive to men and subsequently feel the need to embody them. Unfortunately,
the body of Kate Moss is an unrealistic and unattainable ideal for most women.
This distorted "ideal body image" is one of the leading causes for the
recent rise of anorexia in young girls...
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The "waif" woman image is
causing extreme low self-esteem for women in the nineties. The advertisement
proves effective because normal women can never, and will never look like Kate
Moss. All the hollow attempts will only bring more attention to these marketing
strategies, and ultimately more business for Calvin Klein...
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General points of the essay
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