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Billboards are seen by many people on the roads everyday. Billboards are effective because they reach a lot of people with huge ads. Billboards also are designed to appeal to the eye with bright colors to attract the driver to read the product being advertised. Newspaper ads are also effective because they reach many people and they are the least expensive way of mass advertising...
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One way advertisers try to appeal to many people by making their ads appealing to an array of age groups. They do this by making an "adult" ad contain many subliminal messages to appeal to youth. Advertisers also try to narrow down their age group of consumers to save money and increase effectiveness...
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