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. . "(Engman, L. 1974).
Prejudice is being partially done towards something, feeling that something is better or worse than other things. Biased information about a product is the mechanism to hide bad and bring to surface only the good qualities of it. In the world of advertising this is necessity...
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Biased information about a product is the mechanism to hide bad and bring to surface only the good qualities of it. In the world of advertising this is necessity. Of course an advertiser is biased toward his own product and against the competition: selling his product is the way he makes money, and the competitors’ sales of their product reduce that income...
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