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Japan Airlines (JAL) developed their e-business strategy to position itself at the leading edge of e-commerce to gain competitive advantage. Its first initiative was to develop a Web-based ticket information and reservation system that allows customers to make, confirm and cancel reservations, as well as to view information on flight schedules, space availability, and arrival and departure information (IBM, 2004)
The airline industry is responding to intense pressure with innovations and improvements to the way it operates...
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They have been forced to reshape their products, costs, and strategies to stay in business. International Air Traffic Association (IATA) is leading a program called ‘Simplifying the Business†that leverages technology to reduce the cost of complex industry processes, including passenger ticketing, cargo invoicing, check-in and baggage handling...
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