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There isn’t a better way to take a shot at Nike then to mock the logo/hook that gave Nike its claim to fame. With the words “DO IT†in red it’s plain that the message was to come in and take out whoever isn’t belonging to the Pony organization. As to the persuasion of the reader, a hundred or so new shoes, cleverly Pony’s, envelope an athlete who not only appears to have been knocked down by the numerous shoes that lay on him as if they fell from a top like a looney toons cartoon but, happens to resemble a player who wears Nike...
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Another obvious theme is the ability to take out the competition with their distinct product, a throwback feel, appealing to the new era with a new look and a trendsetting reputation. Very Persuasive.
It seems almost to the point where Nike can put a picture of their shoe on any ad in any magazine and they’ll end up in the black on that product...
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General points of the essay
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