Buy custom A Classic: Tylenol Rides It Out and Gains a Legacy
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These alliances helped Johnson and Johnson in a couple of ways. First, it helped the company by getting involved in the active pursuit of the criminal in order to prevent future tampering. Second, they also continued to gain positive publicity in the media. Both the media and the public admired the company for its compassionate, socially responsible behavior...
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Both the media and the public admired the company for its compassionate, socially responsible behavior.
Johnson & Johnson also offered to exchange all Tylenol capsules for tablets. Even though this was a costly promotion which was taken to the extremes, getting rid of everyone's Tylenol capsules helped them safeguard their reputation...
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