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This shows a high level of differentiation in their product offering.
Rivalry Among Existing Competitors:
1. The number of competitors is large but only a few firms dominate the industry. Competition is focused on differentiation and brand image making the rivalry amongst firms low.
2. Industry growth rate is high making rivalry amongst firms low...
        
        
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Industry growth rate is high making rivalry amongst firms low. Specialty coffee sales have grown immensely since 1983 and a 15% growth rate per year is estimated for the industry.
Net Conclusion: The rivalry among existing competitors is low.
Industry Profitability of the Specialty Coffee Retailing Industry:
The high threat of new entrants limits the long-term profitability of this industry...
        
        
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