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| Topic: |
History
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| Number of pages / Number of words: |
3 / 667 |
Essay's paper body
Not only will this provide the airline with a modern fleet and greater operational efficiency, but it also allows easyJet to expand its existing route network.
- New routes and expanded operations: Whilst easyJet terminated 13 poorly performing routes during 2005, it added a further 21 new cities to its network, as well as establishing its first Italian base...
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This will provide easyJet with a wider platform from which it can grow.
Threats
- Strong competition: easyJet faces increasingly strong competition from other low cost airlines, in particular, Ryanair, as well as more traditional carriers, especially British Airways, who are reviewing their offering in an attempt to capitalise on the more price conscious consumer...
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