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History
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| Number of pages / Number of words: |
4 / 1029 |
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Information about internal situation: income and expenses, margins.
All above information is needed by Ikea to assess the Chinese, American and Russian markets in terms of Market attractiveness and Competitive strength. Once Ikea has the information, and has done the analysis, it will become the time to decide: how to enter, develops the global marketing program and implementing the program and to evaluate results and to make changes when it is needed...
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Once Ikea has the information, and has done the analysis, it will become the time to decide: how to enter, develops the global marketing program and implementing the program and to evaluate results and to make changes when it is needed.
The research
1. Differentiate among Internal and External Data and, Primary and Secondary Data...
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